
And the Most Insightful Post of the Week award goes to Jordan Golson for telling the world that Google makes most of it’s money by selling advertising. The popular GigaOm writer has made the discovery after analyzing quarterly filings made by the company for the last 10 years. Using hidden markov models and neural nets to crunch the data, he’s arrived at the following:
“Google is, first and foremost, an advertising company.”
That’s some Nobel prize winning shit. No wonder the comments are full of praise:
“Om should fire you for this jackass post of yours.”
“Did you know that GigaOM is not a blog? Sure they post a lot of poorly-thought-out blog posts, but they don’t make any money off them. They just post silly pie charts in order to get you to see more banner ads.”
The consequence is that Google is an extremely busy company. They don’t just display ads, they also move them around, change their order, and even, on rare occasions, their color. No wonder they make billions.