
Struggling to monetize your user base? Forget Freemium. More and more businesses are turning to the new, ultra hip business model – Crapium. Our experts at ShitCrunch explain:
“Crapium, at it’s core, is about giving away a useful product or service without a profit. This allows businesses to attract a huge number of users, who they can sell all sorts of crap to.”
Take the leading low-cost airline as an example – Ryanair. Whilst selling flights for £1, Ryanair manages to make money by selling all sorts of crap to people while they fly: lottery tickets, seats, permission to use your mobile phone, boarding without a fight, and most importantly, lavatory access. Though I suppose you can still shit for free if you don’t mind sitting on it.